Borden hosts art contest with $1,000 grand prize

Borden Milk is joining Reading Is Fundamental, Inc. (RIF) to announce the “Elsie the Cow’s Reading Adventures” Art Contest. Borden and RIF have teamed up to promote the joy of reading for local Laredo children, as well as nine other cities throughout Texas and Louisiana, and help encourage families to fuel up for learning.

As part of a multi-year commitment to support children’s literacy, the contest will offer one winner from Laredo a chance to win a $1,000 literacy grant for their local school or a non-profit organization of their choice as well as a prize package, including a year’s supply of fresh and delicious Borden Milk, $50 book-retailer gift card, Borden T-shirt, Elsie the Cow stickers, Borden pencils, Borden growth chart and a certificate from RIF.

“RIF is pleased to partner with Borden Milk to promote reading as an essential key to success,” said Carol H. Rasco, president and CEO for RIF. “These literacy grants will provide books and reading materials to help children throughout Texas and Louisiana discover the joy of reading.”

Entrants can submit an original drawing inspired by the theme “Elsie the Cow’s Reading Adventures.” The art should convey the joy of reading and can include images of books, milk and Elsie the Cow. The contest begins on May 10 and ends on June 30 – winners will be announced in August. The contest is open to children ages 6-12 in the following cities in Texas: Austin, Corpus Christi, Dallas/Fort Worth, Houston, Laredo, McAllen, San Antonio, and Texarkana as well as the following markets in Louisiana: Baton Rouge and Lafayette.

“Borden understands the importance of providing kids with the essential nutrients needed to develop sharp minds and is honored to partner with RIF,” said Rick Beaman, president for Borden. “We are excited to give back to our local communities and we want to encourage children across our area to fuel up to be smart with a good book and Borden milk.”

For more information about “Elsie the Cow’s Reading Adventures” Art Contest, including the entry form and official rules, please visit please visit www.bordenonline.com. Questions can be sent to elsie@rif.org.